|10 Jan 2022
The long-awaited Bond movie No Time to Die, finally made it to cinemas in October 2021. Joe & Seph’s (co-founded by Adam Sopher (OA 2003), Paul Sopher (OA 2007) and their family), were proud to collaborate with the iconic film franchise and launched 007 Dry Martini Popcorn, a brand new popcorn flavour inspired by James Bond’s iconic cocktail of choice, the dry martini. When it came to flavour, there was no doubt that they would be able to encapsulate Bond’s favourite drink in popcorn form. To create the new flavour, they coated their cult-favourite air-popped popcorn in smooth, handmade caramel, added 5% gin and vodka and a final twist of lemon. The perfect treat for James Bond fans watching the world’s most iconic secret agent return to the big screen!
Co-founder Adam Sopher says of the partnership, “It’s a dream collaboration for us – since starting the business 11 years ago I’ve always wanted to work with the James Bond brand and launching this exciting new product has been an amazing treat for our whole team who have worked so hard to deliver it.”
Congratulations on securing this impressive deal and we hope that the popcorn is going down a treat!